Guided by passion & curiosity, I drive customer-centered innovation & deliver results through authentic, strategic leadership & collaboration.
Susan is a self-motivated and team oriented designer who puts in the effort to make sure her work product is both functional and aesthetically pleasing. She is flexible and hard working and exactly the type of employee one hopes for - she will work well with her team mates, makes conflict positive and meets her deadlines and goals with creativity.
- Helmut Domagalski,
Director of Product
Meet Susan Ripley
With over 20 years of experience, I’ve taken on exciting design challenges across industries in agency roles, in-house teams, and my own freelance business. I’ve led and mentored high-performing design teams and collaborated with marketing, engineering, and product teams to create solutions for B2C, B2B, and multi-sided networks.
​
My journey includes leading a successful e-commerce platform redesign, enhancing usability for a healthcare app, and boosting engagement for a fintech platform. These projects reflect my commitment to customer-centric design and delivering impactful results.
​
Let’s connect—I’d be happy to discuss how my experience and skills can support your project or organization.
Product Design Leadership
With almost 10 years of leadership experience in product design and user experience, I've successfully led cross-functional teams to create innovative, user-centered solutions that deliver significant impact for both customers and the business.
01
Strategic Vision & Execution
I develop and execute strategic visions for user experience that align with overall business goals. For example, I led the redesign of an e-commerce platform to enhance customer engagement and conversion rates.
02
I thrive on collaborating with marketing, engineering, and product teams to create cohesive and innovative design solutions. One of my notable projects involved streamlining the experience for a healthcare app, ensuring a seamless integration of insights from all departments.
03
User-Centered Design Excellence
Applying user-centered design principles to solve complex problems and enhance user satisfaction is at the heart of my work. I drove user engagement for a fintech platform through intuitive design and comprehensive user research.
04
Leadership & Mentorship
Leading and mentoring design teams is a key aspect of my role. I have built and guided high-performing teams that consistently deliver exceptional results, fostering an empowered and creative work environment.
05
Innovation & Creativity
I pioneer innovative design solutions that push the boundaries of traditional UX practices. For example, my team integrated AI/ML workflows into construction software, enhancing efficiency and accuracy in project management and execution.
06
Quantifiable Impact
I believe in demonstrating tangible improvements in key performance metrics through design initiatives. By redesigning a customer-facing interface, I significantly boosted user engagement metrics and increased user retention and satisfaction.
There are those leaders that leave a lasting impression and help to shape your future path – Susan is one of those leaders.
Taking a chance on me when there were more senior candidates, Susan took the time to mentor me and help to develop my skills. She was always willing to serve as a second set of eyes or jump into a brainstorming session at a moment’s notice. Susan Embraces failure as a learning opportunity and has taken the time to listen and help me find an alternative solution whenever my ideas came up short.
Susan is not a micro manager; instead, she provides the guidance and freedom to allow her team to leverage their unique skillsets. Her dynamic management style, incredible intelligence, and warm personality make Susan one of the best bosses I have ever had and anyone is lucky to be on her team!
- Quinton Prince,
Product Research