Projects
Welcome to my portfolio, showcasing my creativity and the collective brilliance of the teams I've built and mentored. Each project, from intuitive interfaces to striking visuals, reflects our commitment to research-driven, user-friendly designs. Explore the power of collaborative design in enhancing user interactions with me!
ConstructConnect
I led the development of product design strategy as part of the portfolio team within an agile framework, resulting in an increase in user satisfaction and a 4.5% growth in user acquisition through the integration of the Product Led Growth (PLG) framework and partnership with product marketing. I successfully scaled the UX organization, established a User-Centered Design (UCD) strategy, and created efficient product design processes.
Global Payments (Fintech)
I crafted the UX vision, design strategy, and governance for a global product, unified and mentored a dispersed team of 9+ designers and integrated the User-Centered Design (UCD) process into the software design lifecycle, improving user satisfaction and reducing design-related project delays. I also founded a thriving UX Community of Practice, enhancing knowledge sharing and design consistency.
McKesson (Healthcare IT)
As an individual contributor, I built and refined the UX roadmap for a web-based software solution, increasing user satisfaction over 12 months. By conducting early research and usability studies, I reduced post-release bugs and increased customer satisfaction, while also obtaining Meaningful Use certification. Additionally, I cross-trained a team of business analysts to align business requirements with user-centric needs, enhancing overall efficiency.
Marketing & Branding
I re-architected websites, landing pages, and corporate materials, boosting lead generation. Additionally, I produced engaging corporate videos, podcasts, and whitepapers that elevated SEO rankings and social media engagement, created and revamped corporate identity branding systems, and led end-to-end project management for both print and digital products, ensuring on-time delivery and client satisfaction.
Susan is a versatile graphic design professional whose contributions included everything from overhauling our website to developing marketing collateral for product launches. Nuesoft’s marketing department is fairly small, but the team supports several different product lines and there is a large volume of work. Susan was able to navigate this well. She also was a good mentor to younger staff members and other aspiring designers from other departments. She is a pleasure to work with and will be an asset to any organization.
- Jennifer Converse McDuffee