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How Design Inspires Culture and Shapes Our Future

Writer's picture: Susan RipleySusan Ripley

Updated: Aug 1, 2024

"Design inspires culture. Culture influences values. Values shape our future."

With over 20 years of experience in product design and UX, I have seen firsthand how impactful design can be across vastly different industries. Working with companies like ConstructConnect, Global Payments, and McKesson, I witnessed how thoughtful design transcends the creation of beautiful interfaces; it cultivates a culture of innovation and collaboration that drives success.


Design Inspires Culture and Shapes the Future

The Power of Design Across Industries


  • ConstructConnect: In the construction software industry, design plays a crucial role in simplifying complex workflows and enhancing user experience. At ConstructConnect, our team focused on creating intuitive and user-friendly interfaces that helped professionals manage projects more efficiently. By prioritizing user needs and feedback, we fostered a culture of continuous improvement and innovation.

  • Global Payments: In the financial services industry, design must address both functionality and security. At Global Payments, I led efforts to create seamless and secure payment solutions that catered to diverse user needs. Our design approach emphasized clarity, ease of use, and trustworthiness, which not only improved user satisfaction but also strengthened our brand's reputation.

  • McKesson: In the healthcare industry, design can directly impact patient outcomes and care quality. At McKesson, we focused on developing user-centric designs for healthcare software that streamlined workflows and reduced administrative burdens. Our efforts resulted in increased user satisfaction and more efficient healthcare delivery.

Creating a Culture of Innovation and Empathy

Throughout my career, I have championed the idea that design is not just about aesthetics—it's about crafting experiences that resonate deeply with users. This belief has driven me to foster a culture of creativity, empathy, and collaboration within my teams. By valuing diverse perspectives and encouraging open communication, we have been able to create designs that truly meet the needs of our users.


The Ripple Effect of Design on Organizational Values

The culture created by design extends beyond the immediate product team and influences the entire organization. When a company values user-centric design, it promotes empathy, understanding, and a commitment to excellence. These values guide decisions and strategies, shaping a future where innovation and user satisfaction are paramount.


Embracing the Future of Design

As we move forward, it is essential to leverage the power of design to inspire, influence, and shape a better future. By staying curious, embracing new technologies, and continuously learning, we can ensure that our designs remain relevant and impactful.


At the core of my design philosophy is the belief that design can drive positive change. Let's continue to explore how design influences our work, our cultures, and our futures. How has design influenced your journey?


Feel free to connect and share your thoughts or experiences! Together, we can harness the power of design to create a better tomorrow.

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