Susan Ripley
Product Design Leader

Empowering teams through collaboration and involvement fosters deeper ownership, sparks innovation, and leads to more impactful solutions.

UX and CX both focus on customer-centricity, blending skills to create seamless, meaningful experiences.

UX artifacts are tools that facilitate team communication and alignment, ensuring that design decisions are centered around the user's needs

Pruning, as explained in Henry Cloud’s Necessary Endings, is a vital leadership strategy that involves making tough decisions

AI empowers fast, high-quality, and innovative results, but its true potential is unlocked when guided by experienced, creative minds

Combining the VUCA framework with the Stacey Matrix helps navigate complexity by fostering adaptability, creativity, and resilience.

Prioritize features based on their impact on user satisfaction, making it a valuable tool for enhancing UX and increasing NPS

Balancing the use of AI with human insight, UXers can harness the best of both, designing faster and smarter while keeping user focus

Balancing consistency and cohesion means creating a predictable user experience while allowing for purposeful design variations.

A brand is more than just a logo; it's the essence of a company, encompassing its values, mission, and the emotional connections it builds.

Continuous data in product design enables informed decisions and validates that design solutions effectively address user needs.

Adopting a human-centered design (HCD) approach is not just a trend but a necessity for creating products that resonate deeply with users.

As a design leader, staying ahead means anticipating future needs through continuous research, embracing new technologies, and fostering cur

Balancing linear and systems thinking in UX design ensures both immediate fixes and sustainable improvements.

Fostering continuous learning and a growth mindset transforms your design team into a hub of discovery and innovation.

Life is a journey filled with both joys and challenges. The way we approach these challenges can significantly impact our ability to...