Susan Ripley
Product Design Leader

Empowering teams through collaboration and involvement fosters deeper ownership, sparks innovation, and leads to more impactful solutions.

UX and CX both focus on customer-centricity, blending skills to create seamless, meaningful experiences.

UX artifacts are tools that facilitate team communication and alignment, ensuring that design decisions are centered around the user's needs

Empathy-driven design is the foundation of user-centered innovation, fostering impactful solutions and meaningful experiences.

Integrating feedback into AI design is crucial for continuous improvement

The Sanderson Sisters take on UX design process in a whimsical style

Marty Cagan's model emphasizes the power of empowered teams, collaboration, and respect to create innovative, user-centric products.

Prioritize features based on their impact on user satisfaction, making it a valuable tool for enhancing UX and increasing NPS

Balancing consistency and cohesion means creating a predictable user experience while allowing for purposeful design variations.

Continuous data in product design enables informed decisions and validates that design solutions effectively address user needs.

Adopting a human-centered design (HCD) approach is not just a trend but a necessity for creating products that resonate deeply with users.

Embracing AI in UX ensures innovation and effectiveness while creating user-friendly, secure, and trustworthy experiences.

Human-centered design (HCD) focuses on creating meaningful and impactful solutions by prioritizing empathy, collaboration, and an iterative

Personas are like any tool—you get out what you put in. I've seen them work well and not-so-well in different organizations, and it's all...